Mobile e-banking data research released, four factors are related

Welcome Technologies, an outfit that works to support immigrants to the US, has joined forces with Green Dot on a digital banking product. Welcome Technologies is a for benefit corporation that has spent the last decade providing immigrants with health, education and legal support.

Now, working with Green Dot, it is introducing PODERcard, an account and Visa card that aims to help close the banking gap for immigrants. It will first be offered to the Hispanic community, where less than half of households are fully banked.

Branded under SABEResPODER -Welcome Technologies' flagship digital platform serving nearly two million active members - the account has a bilingual interface, access to a free ATM network, no monthly fees or minimums, and educational material.

Welcome Technologies is using Green Dots Banking-as-a-Service technology for the account.

"The PODERcard is more than just a debit card or mobile bank account - it's one of the first of many steps our users will take to secure a more financially stable future for themselves and their families," says Amir Hemmat, CEO, Welcome Technologies.



The increasingly competitive environment in the financial service market has resulted in pressure to develop and utilize alternative delivery channels such as electronic banking (e-banking) including Automated Teller Machine (ATM), mobile and Internet (online) banking, electronic funds transfer, direct bill payments and credit card. The main move to e-banking is to cut costs while maintaining reliable customer services. Among these technologies, the increasing infiltration of personal computers, relatively easier access to the internet and particularly the wider diffusion of mobile phones has drawn the attention of most banks to e-banking.

In order to know the determinants of mobile banking usage or transaction frequency, Abel Tewolde Mehari conducted an analysis on it and the analysis was published at the journal Modern Management Forum.

This study considered data collected from 150 customers of Commercial Bank of Ethiopia (CBE) in Addis Ababa, Ethiopia. Those respondents were selected randomly from five branches in Finfinne, Theodros, Arat Killo, Saris, and TemenjaYazh. In drawing the samples from those representative branches, non-probability convenience sampling method has been used where customers are intercepted at the branches of the banks until the required sample size is reached.

The study confirms usage frequency of mobile banking service is significantly affected by Age of the user (subscriber for ATM services), gender (subscriber for ATM services), and network interruption, lack of security, login difficulty, service charge and Doubt of the user about security. However, the availability of Forex information in the mobile banking service package is not significantly related. Specifically, age of the user, login difficulty, service charge and network interruption have extremely strong relationship with the usage frequency.

This study unveils that interruption of network and uneasiness to login are the major problems of mobile banking service provision in the study area.

Read the full paper at: